Sam North

Sam started his journey as a financial adviser in 2023 with a keen interest in providing tailored advice to each individual and household; knowing that one shoe certainly does not fit all. He joined the AdviceFirst (trading as enable.me) Personal Insurance team in 2025. Sam prides himself in his product knowledge and finding nuances in […]
Karla Byrnes

Karla Byrnes is the Chief Marketing Officer at AdviceFirst, trading as enable.me, leading client acquisition and brand strategy across enable.me, AdviceFirst, and moneyfit.me. Since joining enable.me in 2021, Karla has played a key role in the business’s growth, driving marketing, sales, and client experience initiatives. Following enable.me’s acquisition by AdviceFirst in 2023, Karla was instrumental […]
John Logan

John has over eight years of experience in the financial industry, with a background in working with some of New Zealand’s major insurance providers. John’s expertise lies in forming great relationships with his clients. By taking the time to understand their unique needs and situations, he develops creative solutions to craft personalised protection plans. These […]
Leon Leonardo

Fuelled by a passion for financial planning and a keen eye for investments, Leon takes pride in developing a deep understanding of his client’s unique circumstances and guiding them toward achieving their financial goals. With over 17 years of comprehensive experience in the financial services sector, encompassing banking, private wealth management, and personal insurance, Leon […]
Melanie Cooper

Melanie Cooper is a senior wealth management expert with over 20 years’ experience in the banking and financial service industry. Throughout her career, Melanie has supported many clients in making decisions to help achieve their long-term financial goals. In her spare time, Melanie enjoys spending time with her two children, playing social netball and challenging […]
André de Almeida

André brings over 14 years of sales and business development experience to his role at AdviceFirst. His acute understanding of his clients’ needs and steadfast commitment to their financial well-being have distinguished him as a trusted adviser for personal insurance. Originating from Brazil, he began his career in London before moving to Dubai to establish […]
Nicola Rundle

Nicola is an experienced insurance adviser, providing tailored advice to both businesses and individuals. She believes that the key to good advice lies in trust, clear communication, and a thorough understanding of her clients’ unique needs. Nicola takes pride in helping clients secure the financial protection they need, knowing that insurance is not just a […]
Rebecca Starkey

Seeing Rebecca’s clients gain the confidence to take control of their money beyond what they thought possible is what brings her immense satisfaction as a financial coach. As a Financial Wellbeing Advocate, Rebecca derives her experience from working in business banking, where she offered educational programmes aimed to empower Kiwis to take control of their […]
Shaila Contractor

What drew Shaila Contractor to financial coaching was the transformative impact that tailored advice can have on a client’s financial journey. She brings a wealth of experience to her role, having over 24 years in the banking sector in roles encompassing leadership, coaching, and training, which has helped her develop a deep understanding of the […]
Matt Buckeridge

Matt is an experienced Chartered Accountant with a skillset derived from over 20 years operating in strategic roles across FMCG, property, manufacturing, banking, retail, and fashion sectors. Matt is driven by a strong desire to give back and share his knowledge and experience to help others succeed and this led him into coaching. He loves […]