Sam North
Sam started his journey as a financial adviser in 2023 with a keen interest in providing tailored advice to each individual and household; knowing that one shoe certainly does not fit all. He joined the AdviceFirst (trading as enable.me) Personal Insurance team in 2025. Sam prides himself in his product knowledge and finding nuances in […]
Karla Byrnes
Karla Byrnes is the Chief Marketing Officer at AdviceFirst, trading as enable.me, leading client acquisition and brand strategy across enable.me, AdviceFirst, and moneyfit.me. Since joining enable.me in 2021, Karla has played a key role in the business’s growth, driving marketing, sales, and client experience initiatives. Following enable.me’s acquisition by AdviceFirst in 2023, Karla was instrumental […]
Peter O’Rourke
Peter is a Financial Adviser with over 30 years of experience in the banking and financial services industry. Peter’s passion lies in helping clients realise their financial aspirations. By delving into their current situations and taking the time to understand individual needs and goals, he provides tailored financial advice that serves as a roadmap to […]
Janani Baskaran
Janani (also known as Jay) started working in the Financial Advice space in 2019 and has since remained passionate about helping her clients achieve their financial goals. Her experience stems from the Banking and Financial services sector with a primary focus on investments. As a financial adviser, she loves to get into the nitty-gritty of […]
Leon Leonardo
Fuelled by a passion for financial planning and a keen eye for investments, Leon takes pride in developing a deep understanding of his client’s unique circumstances and guiding them toward achieving their financial goals. With over 17 years of comprehensive experience in the financial services sector, encompassing banking, private wealth management, and personal insurance, Leon […]
Emily Owens
Emily thrives on helping our clients understand and manage their investments. Whatever situation you are in, Emily helps to break down investment jargon and identify simple ways to save and invest towards the future you want. Emily has over 17 years of experience in the financial services industry and has held numerous roles in the […]
Melanie Cooper
Melanie Cooper is a senior wealth management expert with over 20 years’ experience in the banking and financial service industry. Throughout her career, Melanie has supported many clients in making decisions to help achieve their long-term financial goals. In her spare time, Melanie enjoys spending time with her two children, playing social netball and challenging […]
André de Almeida
André brings over 14 years of sales and business development experience to his role at AdviceFirst. His acute understanding of his clients’ needs and steadfast commitment to their financial well-being have distinguished him as a trusted adviser for personal insurance. Originating from Brazil, he began his career in London before moving to Dubai to establish […]
Corrie-Ann Jones
If you want a coach who walks beside you to help you tackle your financial goals head-on, Corrie-Ann is laced up and ready for the journey. With a background in bank lending, mortgagee sales, and receiverships, Corrie-Ann has seen what happens when it all goes wrong and loves that her role as a financial coach […]
Sarah Bayley
Sarah believes her role as a financial coach is not just to provide quality advice – but to empower you to take the wheel and get in control of your financial future. She combines strong strategic and analytical skills from her background in banking, audit, and management roles, with her innate patience, empathy, and determination. […]
