Brodie Kane on Building a Media Empire After Redundancy

Where’s My Money? Season 6, Episode 7

Season 6 of the multi-award-winning podcast Where’s My Money? has arrived to keep bringing you the financial content that helps you be better with your money.  

enable.me partners with rova to bring this podcast to life and stimulate the conversation about finances with everyday Kiwis. Where’s My Money? follows the story of Reagan – a man chasing the Kiwi Dream but feeling stuck living month-to-month – and his discussions with the experts about what he may be doing wrong and how to fix it. 

One man. One million dollars of debt. One podcast to find a way out. 

In this episode of Where’s My Money?, Reagan talks with broadcaster, podcaster, author and business owner Brodie Kane, and it’s one of those conversations that feels especially real.  

It starts with redundancy, mortgage pressure and career uncertainty, but it opens into something much bigger than that. It’s about backing yourself when things go sideways, rethinking what stability looks like, and building something new when the version of life you had mapped out suddenly disappears. 

Redundancy doesn’t just hit your job. It hits your sense of safety 

One of the reasons this episode works so well is that Brodie doesn’t try to gloss over or tidy up the hard truths of the past. She doesn’t talk about redundancy like it was some neat turning point that both magically and immediately led to growth and clarity. She talks about it with authenticity and what it often really is: stressful, destabilising, and full of doubt. 

She reflects on that first year after losing her role. “There was a lot of time though in that year where I was, I had heaps of self-doubt,” she says, before landing on the question sitting underneath it all: “am I actually good enough to go out and do this on my own?” 

That’s what gives the conversation its weight. It’s not a glossy PR story about reinvention. It’s a story about wobbling, questioning yourself, and still finding a way forward. 

Sometimes being pushed forces you to move 

There’s a line from Brodie that really captures the weird tension of these moments. “There’s something you’ve always wanted to do,” she says, “and the beauty about being made redundant is you’re forced to really kind of act on it.” 

That doesn’t make redundancy a gift, and this episode is very clear about that view. Reagan keeps the conversation grounded in the financial reality of what happens when income suddenly disappears and the bills don’t. There’s no pretending that losing a job with a big mortgage in the background is anything other than scary. 

Brodie says it plainly: “the financial risk and burden to everyone is massive.” 

This insight from Brodie cuts through the usual fluff around career pivots and “taking the leap”. Sometimes reinvention is exciting. Sometimes it’s brutal. Most of the time, it’s both.  

Property support doesn’t have to look traditional to work 

One of the strongest parts of the episode is the conversation around home ownership, and specifically the way Brodie and her mum helped each other stay on the property ladder. 

After her parents split, Brodie and her mum bought a house together. Later, that shared setup gave them flexibility and helped create a path forward that would’ve been much harder to manage alone. As Brodie puts it, “I couldn’t have done that without her and she couldn’t have done that without me.” 

That’s such an important point, especially now. We still tend to talk about buying a home as if there’s one clean, traditional version of how it’s supposed to happen. But for a lot of people, that model just doesn’t reflect the reality of the market anymore. 

What’s useful here is that Brodie doesn’t frame co-ownership as some quirky exception. She talks about it as a practical solution. In fact, she says she’d “strongly encourage people to do it,” if they’ve got the right relationship and the right protections in place.  

She also talks about putting proper agreements around it, including what happens if someone dies, meets someone, or circumstances change. It’s not just ‘team up and hope for the best.’ It’s ‘make the numbers work, and protect everyone involved.’ 

Building your own thing sounds exciting because it’s hard 

Later, Brodie discusses the shift from employee to business owner, and again, what makes it compelling is how genuine and honest her version of that story is. 

When she talks about starting Brodie Kane Media, it’s not framed like some perfectly mapped-out business plan. “It wasn’t like there was like a mission statement and a business goal really,” she says. “It was like I’m kind of, I can kind of do this and I can do a bit of this and I’ll do a bit of this.” 

That feels true to how a lot of businesses actually begin. Not with a pristine strategy deck, but with capability, contacts, a little bit of hustle, and an eagerness to figure it out as you go – it’s a message we often reiterate in various forms; you can’t wait for the perfect conditions to get started, and the cost of inaction often outweighs the risks of taking it. 

She’s equally candid about the workload that comes with that choice. At one point she describes recording, editing, distributing and trying to sell multiple podcasts herself, with Reagan calling her “the one-stop shop.” Then she adds, “I don’t think people realise how much goes into pre- and post-production.” 

It’s a good reminder that being your own boss often looks a lot less glamorous from the inside than it does from the outside. The polished product people see is usually sitting on top of a lot of invisible hard work behind the scenes. 

Success isn’t just about income 

For all the talk of mortgages, redundancy and rebuilding a career, one of the best things about this episode is that it never turns into a narrow conversation about money for money’s sake. 

Brodie’s clear that financial pressure is real. Just as housing pressure and starting again are real. But she’s also just as clear that money isn’t the only measurement of success. When she reflects on her parents and what success really looks like, she says, “that isn’t the measure of success. The measure of success is life fulfilment and happiness around your experiences in life.” 

That doesn’t make the money side less important. If anything, it sharpens the point she’s making. Money matters because it supports the life you want to build, but it’s not supposed to be the entire story or narrative on its own. 

The Real Value of Resilience 

Throughout this episode we’re reminded about resilience, but not the shiny, motivational kind. It’s about having a strong income and losing it. Having a plan and needing a new one. Realising support might come from family. Realising success might look different to what you thought. And realising that sometimes the next move isn’t obvious, but you make it anyway. 

Brodie’s story is a valuable listen for anyone because it’s both real and relatable. She doubted herself, changed direction, and leaned on support. She also made unconventional decisions, and she built something of her own.  

More important than anything, she kept going. Because the only real failure is in giving up.  

And in a housing market and working world where plenty of people are trying to piece together their own version of security, that kind of honesty and reality-check is the reassurance many of us might need to keep going on our own paths to success. 

Watch Where’s My Money? episode 6 to benefit from the full discussion:

Disclaimer: The Where’s My Money? podcast and the information shared by host Reagan White and his guests does not constitute individual financial advice. If you’re interested in receiving financial advice, you can book a consultation with an enable.me coach. Costs apply.  

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